TAILIEUCHUNG - 33 Keys to Thriving During a Recession by Marcia Yudkin Author

Are you walking around with gloom and doom in your head? If so, put all the recession talk aside and take a walk down Main Street. Do you see people carrying shopping bags? Going into restaurants? Using cell phones? You see, life goes on. Business goes on. Customers still need you. Yes, they may be more cautious about spending. Some may be in financial trouble. But if you keep your head on straight, you’ll ride out the recession just fine. Tackle the first three or four items in this report today, then consider one more idea every day after that | To the Rescue 33 Keys to Thriving During a Recession by Marcia Yudkin Author 6 Steps to Free Publicity and 14 other books Copyright 2008 2012 Marcia Yudkin. All rights reserved. Smashwords Edition Introduction Are you walking around with gloom and doom in your head If so put all the recession talk aside and take a walk down Main Street. Do you see people carrying shopping bags Going into restaurants Using cell phones You see life goes on. Business goes on. Customers still need you. Yes they may be more cautious about spending. Some may be in financial trouble. But if you keep your head on straight you ll ride out the recession just fine. Tackle the first three or four items in this report today then consider one more idea every day after that. In a month your business will be hopping again. I promise Three Fundamental Principles of Marketing to Remember 1. Mine your customer list. Whether the economy is up or down it costs five times as much to obtain a new customer as it does to sell more to an existing one. So treat current customers as gold and make sure they know about everything you offer. Action Step List three ways you can make sure current customers become aware of other products or services you sell that they may not have needed or known about up to now. 2. Repeat repeat repeat. Marketing succeeds with repetition. Do not try to economize by cutting the frequency of your marketing outreach. According to a study by the American Business Press in past recessions companies that maintained their advertising had increased their sales four times more two years later than companies that had cut their advertising because of the economic downturn. Action Step Analyze where you are spending your marketing budget and reallocate it as necessary so that you are implementing repeated impressions instead of one-shot promotions. 3. Stop marketing and you soon won t have a business. I once asked a client of mine who closed down her business to retire how long

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