TAILIEUCHUNG - What Really Constitutes A Qualified Insurance Lead By Jason Hornung

What Really Constitutes A Qualified Insurance Lead? By: Jason Hornung – President Jason Hornung Agency, Inc. I got this response on a survey where I asked the question: what's your most important question about generating insurance leads online? "How to get a qualified insurance lead, one that's hungry for my solutions." In this post, I'm going to give you the answer to that and I guarantee you that it's something that you don't expect. But before I get into the details, let's talk about what most agents are thinking when they say the buzz term, qualified insurance lead, because the majority. | What Really Constitutes A Qualified Insurance Lead By Jason Hornung - President Jason Hornung Agency Inc. I got this response on a survey where I asked the question what s your most important question about generating insurance leads online How to get a qualified insurance lead one that s hungry for my solutions. In this post I m going to give you the answer to that and I guarantee you that it s something that you don t expect. But before I get into the details let s talk about what most agents are thinking when they say the buzz term qualified insurance lead because the majority are using it incorrectly. Most insurance professionals I talk to associate this term with someone who is already pre-sold and basically ready to sign on the dotted line of a brand new insurance policy on the first contact. That this person was so qualified for the policy before meeting with the agent that they had plenty of money and no selling needed to take place whatsoever. Let me ask you a really important question. Have you ever had one of those situations Now I realize that a lucky few of you may be able to say yes to that question but it s not going out on a limb to say that the overwhelming majority of you are laughing at the thought. So what really makes someone a qualified insurance lead My contention is that term is an oxymoron. No one can be a qualified insurance lead Especially if you are marketing for any type of insurance other than auto or home. Let me explain why. It all boils down to the stages that someone has to go through in the buying process. A lead is simply someone who has raised their hand and said they are mildly interested in what you have to offer. With a lead there is no urgency. There s no desperate problem that needs to be solved immediately. They can t possibly be so hungry for your solutions that they are ready to buy immediately. And let me tell you the people who come to your office desperate for auto or home insurance are the people you either can t .

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