TAILIEUCHUNG - Influencer of power to change anything_7

Tham khảo tài liệu 'influencer of power to change anything_7', khoa học xã hội, kinh tế chính trị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 158 INFLUENCER verbal persuasion typically leads to resistance. But the practitioners didn t back away either. Instead they created a serial drama containing likable characters who talked about the social problem in the privacy of their home while thousands listened in. The beloved family discussed the pros and cons of the tradition and each show ended with the words of a respected narrator who merely asked questions. As the radio family experienced its tragedy family members modeled healthy dialogue. They helped others first think about the issues and then talk about them with their friends coworkers neighbors and family. As a result the topic moved from the dark into the light. An undiscussable became a discussable and what had remained underground for centuries wilted in the light of public discourse. This particular example may sound a bit far removed from the world you experience so let s bring it a little closer to home. Obviously the tongue-tied manufacturing leaders who weren t allowed to discuss productivity fell victim to this same code of silence. We also found the same norm of silence in a year-long study of health care where we were trying to discover why many hospital patients contract unnecessary infections. When we asked neonatology nurses and doctors how infections find their way into the pristine environment of a neonatal unit people would lower their voices look both ways and then relate very similar stories. First was the story of the physician who would periodically fail to gown up glove up or wash up as he or she should. The second story was of a nurse who when starting an IV on a very tiny baby would clip a finger out of his or her sterile glove to expose his or her finger tip. The nurse had a good reason for doing this it s extremely hard to find a vein on a baby who can fit in the palm of your hand. Nevertheless exposing the finger was an egregious violation of safety practices a violation that helped spread infections to babies. For a full

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