TAILIEUCHUNG - Influencer of power to change anything_3

Tham khảo tài liệu 'influencer of power to change anything_3', khoa học xã hội, kinh tế chính trị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | This page intentionally left blank Make Change Inevitable Who shall set a limit to the influence of a human being Ralph Waldo Emerson Iet s say that you ve discovered the vital behaviors that need to be enacted to help resolve a profound and per__i sistent problem you re facing. You ve also helped everyone involved see the need for change. Now how do you actually go about making that change happen To answer this question let s return to Guinea worm disease eradication efforts in North Africa this time to a town in Nigeria. Imagine that you re following General Gowon. He has been to this village to help dislodge the flawed beliefs that have kept villagers from changing their behavior. Minds have been changed. Certainly changing behavior will be a snap. So what s the next step Most of us have our favorite influence methods just pass a law just threaten a consequence or just offer a training program. The problem with sticking to our favorite methods is not that the methods are flawed per se it s that they re far too simplistic. It s akin to hiking the Himalayas with only a fanny pack. There s nothing wrong with Gatorade and a granola bar but you ll probably need a lot more. Bringing a simple solution to a complex and resistant problem almost never works. Nevertheless people bet on single-source influence strategies all the time. For instance ask leaders how they re planning to change their employees from being clock-punchers to quality zealots and they ll point to their new training program the same one that they re convinced drove General Electric s 75 Copyright 2008 by VitalSmarts LLC. Click here for terms of use. 76 INFLUENCER stock through the stratosphere in the 1990s. The training content might provide a start but when it comes to creating a culture of quality it ll take a great deal more than a training class. Ask politicians what they re doing to fight crime and they ll tell you that they re working hard to secure harsher sentences for felony convictions. .

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