TAILIEUCHUNG - wiley philanthropy in a flat world phần 3

Nhanh lên, bởi vì nó được căn hộ trong một thời gian! ", Simone P. Joyaux, ACFRE Tác giả của Keep Các nhà tài trợ và Quỹ Phát triển chiến lược" Mặc dù vai diễn nhẹ nhàng của ông rõ ràng của lý thuyết gây quỹ, Jon đã đặt ra một số câu hỏi nghiêm trọng, như với tất cả các ông nói nó là giá trị lưu ý về kết luận của mình. Sau khi tất cả, | FLAT AND BEAUTIFUL go and recruit a thousand people in the streets of Vienna to do a monthly direct debit via a special bank form. Everyone thought it was crazy. But we tested it. It was so successful within a small period of time that the Austrian church called a debate in the parliament to complain that Greenpeace was being so successful in recruiting donors that it was stealing the money that should be going into collection boxes on Sundays in church. By the time Daryl Upsall left Greenpeace in 2001 monthly giving had risen to 58 percent of all income and is now up to 70 percent giving the charity a huge advantage in challenging economic times. A great idea that came out of a lunch meeting in Austria is now raising money for charities across the world from Chile to China. Indeed the best results and growth are coming from places like Thailand India and South Korea As Daryl says the fact that a fundraising tool from Austria could become a hit in South Korea still blows my mind Ideas move incredibly fast in the flat philanthropic world. Conferences the Internet articles in newspapers and magazines that then get blogged and sent around 30 The Flat World the world. . . . Information is no longer power. Today power is the ability to transform that information into something that differentiates your organization and your cause. Something that attracts people to your brand that makes them sit up and think Yes I want to help your organization rather than the 500 others around the world that appear do the same thing. We cannot please all of the people all of the time. And we should stop trying to. With a bit of luck we can use new ideas and new technology to help us please a small niche of people most of the time just like Greenpeace does. Done well that is enough to live thrive and survive in the flat philanthropic world. What Makes a Pancake We cannot really understand where we are and work out where we are going if we do not have a clearer idea of how we got here. .

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