TAILIEUCHUNG - What You Need to Know to Close Every Sale Selling Power_7

Tham khảo tài liệu 'what you need to know to close every sale selling power_7', khoa học xã hội, kinh tế chính trị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | MASTERING THE ESSENTIALS OF SALES ACTION TIP When sales slow down think of three things that are in your control that you can speed up. You can call more new prospects you can call more existing clients and you can ask for more referrals or think of new selling ideas. There is no slowdown for people who can think on their feet. Why Because the decisionmaking process has migrated upward and salespeople are struggling to make connections with these upper-level executives. What s the solution Bring higher-level executives to make joint calls with your salesperson. 2. Real solutions are harder to justify. Many times salespeople propose a great solution that will do wonders for their client. The only problem is that the client does not see enough benefits to justify the purchase. Why Because many companies still in a budget-saving mode don t even think beyond the current quarter. The solution Spend more time mapping the pain points in the earlier phases of the call. Ask the client to put a dollar figure next to each pain. Justify the economic wisdom of your solution by using your client s numbers. 3. Friendly relationships are not always productive. Some salespeople work hard on making every call a pleasant experience. Yet they are often surprised when a competitor calls on their client and walks away with a sale leaving them empty handed. Why Because some salespeople have a strong need to be liked and their need for approval prevents them from asking some of the tough questions that would 200 MASTERING THE ESSENTIALS OF SALES advance the sale and actually help the customer make a favorable decision. The solution Get these salespeople to switch from the farming style to the hunting style. If coaching fails move them to customer service. 4. With sales being slow it s more difficult to cut off problem clients. While sales managers preach that every sale counts they often fail to count the time and expense it takes to close certain sales. The solution Give your sales team

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