TAILIEUCHUNG - Nonprofit internet strategies phần 2

United Way Toronto đã quyết định để nhanh chóng thực hiện một giải pháp chưa có mặt trong diễn đàn / học qua mạng: 1. Sử dụng một số 800 Canada Canada phải gọi điện cho United Way của trung tâm hiến Toronto. 2. | 22 IT ALL BEGINS WITH STRATEGY strategy team brainstormed about how they could use the Internet to enhance each of these mission-critical activities or carry them out more efficiently. Strategic planning should always begin with organizational mission the purpose and reason for being of every nonprofit. Mission dictates the activities and programs of an organization both on- and offline. Mission clarifies the business a nonprofit is in that is the scope of what an organization wants to accomplish and strategy determines the activities that will be used to support the mission. Some organizational missions require promoting awareness providing services conducting programs or carrying out other activities. Properly deploying the Internet requires viewing an organization holistically with fulfilling the mission as the paramount goal of every activity department and program. Mission articulates the what strategy provides the how. Additionally every activity should be accompanied by clear quantifiable objectives to measure the relative success of efforts as well as to demonstrate return on investment. Developing a strategy is often the ideal time to revisit goals and objectives to ensure they are still timely accurate and relevant to the mission. CONSTITUENCY As the strategy team brainstormed they realized all of their ideas had one thing in common the involvement of the patrons donors volunteers members and other constituents who supported the symphony. Internally the strategy had to serve the symphony s mission. But it also had to serve an external audience the wants and needs of the people most important to the organization. Nonprofits must identify and respond to the wants and needs of constituents in order to build and sustain a loyal donor base. Just as with direct mail operational activity marketing or any other offline activity Web presence must closely match constituent needs and building an effective strategy requires knowing and understanding the values .

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