TAILIEUCHUNG - .Advance Praise for PrimeTime Women:“Marti Barletta—the First Lady of marketing to women—is

.Advance Praise for PrimeTime Women: “Marti Barletta—the First Lady of marketing to women—is back, and she’s done it again. Marti calls marketing to ‘PrimeTime Women’ a ‘radical opportunity’—and proves it. I not only agree, but also I would call anyone who does not make this extraordinary book the centerpiece of their marketing/strategic plans very, very foolish.” —Tom Peters, Author of Re-imagine! Business Excellence in a Disruptive Age “Full of expert advice about today’s PrimeTime Woman: who she is, what she cares about, where she shops, and what she buys—PrimeTime Women is a must-read for advertising and marketing professionals who are determined to reach. | FEATURING ALL-NEW RESEARCH AND INSIGHTS FROM DDB WORLDWIDE Primetime WOMEN HOW TO WIN THE HEARTS. MINDS. AND BUSINESS OF BOOMER BIG SPENDERS I would cull unyone who doe not ni ke thin extraordinary book the centerpiece of their marketing xtrategic plan very very foolith. Tom Peter MARTI BARLETTA author of Marketing to Women Advance Praise for PrimeTime Women Marti Barletta the First Lady of marketing to women is back and she s done it again. Marti calls marketing to Prime-Time Women a radical opportunity and proves it. I not only agree but also I would call anyone who does not make this extraordinary book the centerpiece of their marketing strategic plans very very foolish. Tom Peters Author of Re-imagine Business Excellence in a Disruptive Age Full of expert advice about today s Prime-Time Woman who she is what she cares about where she shops and what she buys PrimeTime Women is a must-read for advertising and marketing professionals who are determined to reach the hearts minds and wallets of today s most coveted consumers women 50-70 who are in their prime Dana Anderson President and CEO DDB Chicago PrimeTime Women will no doubt change the way corporate America views and markets to today s Boomer women. Based on new research and her experience in the field Marti Barletta opens our eyes to the immense power of this emerging marketing force. She reminds us that women over the age of 50 hold the power of the purse in their PrimeTime hands. Lisa Bacus Director Global Marketing Strategy Ford Motor Company With wit and wisdom Barletta has pulled off the seemingly impossible made the prospect of becoming an older woman sound like fun. Marketers take note a horde of PrimeTime Babes with passion power and bulging pocketbooks is heading your way. Linda Tischler Senior Writer Fast Company Anyone trying to build their business over the next 20 years should start by readingPrimeTime Women. There- isn t a more relevant insightful and just-plain-useful book on how to .

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