TAILIEUCHUNG - Social Marketing To The Business Customer_5

Tham khảo tài liệu 'social marketing to the business customer_5', khoa học xã hội, kinh tế chính trị phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Pick Your Spots Planning Social Marketing Campaigns 145 Business Goal Increase Sales Generate Leads Impove Awareness Create Thought Leadership Launch Product Counter Negative Perception Test Ideas Create Channels Reduce Support Costs Measurement Leads Media Mentions Speaking Opps Positive Sentiment Net Promoter Score Customer Satisfaction Share of Market Service Calls Time to Market Channel Sales Tactics Tools Contact More Prospects Media Relations Educate Customers Meet Prospective Channel Partners Publicize Reference Accts Mover Customer Service Online Form Trade Association Advertise Blog Hire PR Agency Join Trade Groups Video Podcasts Customer SelfService Site SEO TV Advertising Newsletter Hire Speaker Bureau Facebook Fan Page Online Customer Community Goal y Metrics Tactics Tools Figure Four-Step Process for Social Media Selection. Most companies we ve encountered go about it the opposite way. They jump into blogging or Facebook with the hope that some magic will result. But as the social universe grows more and more crowded the likelihood of succeeding with this unfocused approach becomes more remote. When you build a house you start with a plan create a process and then choose the construction materials and tools. Doing it the other way around would be crazy. Marketing strategy works the same way. Why Numbers Matter A lot of marketers were English majors in college which isn t surprising given that marketing is a communications-intensive discipline. Unfortunately the people who allocate marketing budgets were usually accounting majors. You don t need to know how to read a cash flow statement to succeed in marketing but it sure helps these days. Too often the objectives of marketing programs are expressed using vague terms like improve or expand. Plug either of those terms into an Excel formula and you ll get an error message. You have a much better 146 Social Marketing to the Business Customer chance of getting budgeted if you can set measurable and .

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