TAILIEUCHUNG - CONSUMER PREFERENCE AND CONSUMPTION OF ORGANIC PRODUCTS IN THE EASTERN CAPE PROVINCE OF SOUTH AFRICA

Despite phenomenal success of the commercial agricultural sector in South Africa and significant progress in integrating smallholders since democratic reforms, food security concerns remain in South Africa. Recent global increases in food prices have further exacerbated vulnerabilities and make it imperative to examine alternative food production and consumption questions in the country. The World Bank (2010) reports that domestic staple food prices in several countries particularly in Sub-Saharan Africa, experienced double digit increases in 2009. It estimated that the impact on undernourishment or hunger has been as much as 8% in 2009 (World Bank, 2010). Similarly according. | CONSUMER PREFERENCE AND CONSUMPTION OF ORGANIC PRODUCTS IN THE EASTERN CAPE PROVINCE OF SOUTH AFRICA Maggie Kisaka-Lwayo1 and Ajuruchukwu Obi1 1 Department of Agricultural Economics Extension University of Fort Hare Private Bag X1314 Alice 5700 South Africa. Abstract Food purchasing is an important expression of food habits. This paper therefore examines the factors associated with a household s decision to purchase organic food products because such information is not yet available for the study area despite anecdotal evidence of the growing importance of organic products in the country. A randomly chosen sample of 200 consumers in rural and urban areas of the province s two major regions the former Ciskei and Transkei homeland areas were enumerated. By means of structured questionnaires the respondents were interviewed in relation to where they buy their groceries from the types of foods they bought their present and future buying patterns preferred food products and their reasons for choice of particular food products. In addition information was obtained on a number of personal characteristics and circumstances of the respondents including their health status income and family circumstances. The study employed descriptive statistics logistic regression and the standardized discriminant functions to analyze the resulting data. There is evidence of growing interest in organic products in the province with a sizeable proportion of respondents having consumed or considered consuming organics while only a small number of respondents did not know about the products. Consumers considered organic products healthier and more nutritious with better appearance and taste affordability and safety. The logistic regression suggests that gender education employment location price and the person responsible for shopping are important factors in consumer awareness and choice of organic products. Keywords Organic products consumer preference logistic model discriminant function.

• Hoá học
• Comprehensive Gas
• Chromatography
• Time of Flight
• Mass Spectrometry
• Gas Chromatography
• Flavour Compounds
• Chromatography A
• Comprehensive two dimensional gas
• Retention index
• Non targeted analysis
• Multiplicative peak capacity
• Multiway Principal Component Analysis
• Spirits beverages
• Comprehensive two dimensional gas chromatography
• Solid phase micro extraction
• Fisher ratio