TAILIEUCHUNG - THE TIPPING

Tham khảo sách 'the tipping', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | The TI PPIN G po I N T Hoĩv LittlXl hings Can M a k e ữ i a Í i f f e r e n c c M A L c o L M G LADWELL THE TIPPING POINT How Little Things Can Make a Big Difference MALCOLM GLADWELL LITTLE BROWN AND COMPANY BOSTON NEW YORK LONDON Copyright 2000 by Malcolm Gladwell All rights reserved. No part of this book may be reproduced in any form or by any electronic or mechanical means including information storage and retrieval systems without permission in writing from the publisher except by a reviewer who may quote brief passages in a review. First Edition The author is grateful for permission to include the following previously copyrighted material Excerpts from interviews on Market Mavens videotape by Linda Price Lawrence F. Feick and Audrey Guskey. Reprinted by permission of the authors. Exerpts from Daniel Wegner Transactive Memory A Contemporary Analysis of the Group Mind. Journal of Personality and Social Psychology 1991 vol. 61 no. 6. Reprinted by permission of the author. Exerpts from Donald H. Rubinstein Love and Suffering Adolescent Socialization and Suicide in Micronesia Contemporary Pacific Spring 1995 vol. 7 no. l and Epidemic Suicide Among Micronesian Adolescents. Social Science and Medicine 1983 . vol. 17. Reprinted by permission of the author. Excerpts from Paul Revere s Ride by David Hackett Fischer. Copyright 1994 by Oxford University Press. Reprinted by permission of the publisher. Library of Congress Cataloging-in-Publication Data Gladwell Malcolm. The tipping point how little things can make a big difference by Malcolm Gladwell. p. cm. Includes index. ISBN0-316-31696-2 1. Social psychology 2. Contagion Social psychology 3. Causation. 4. Context effects Psychology I. Title. 2000 302--dc21 99-047576 10987654321 Design Meryl Sussman Levavi Digitext Inc. Printed in the United States of .

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