TAILIEUCHUNG - Focus observation 9

Tham khảo tài liệu 'focus observation 9', ngoại ngữ, anh ngữ phổ thông phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | PERSUASION TECHNIQUES In Short Throughout history people have found the need to get others to change their minds. Writers politicians business people advertisers and special interest groups to name a few use persuasion techniques to manipulate their audiences. Therefore you encounter and use many of these tactics every day. When you recognize them and understand how they work you can not only resist them when you need to but use them to your advantage. Skill Building Until Next Time Go through the latest issue of your favorite magazine. Pick out two advertisements and fill out an evaluation like the one found on the previous page for each. 78 LESSON Misusing Information The Numbers Game LESSON SUMMARY In this lesson we will explore some of the most common ways in which numerical information is misused. They include incorrectly gathering numbers drawing the wrong conclusions and misrepresenting the data. WE ARE BOMBARDED with facts and figures every day. At work at school and at home there is information about what is going on in the world who we should vote for what we should buy and even what we should think. If we take it all for granted as factual and objective we are in effect letting someone else do our thinking for us. The problem is facts and figures are not always factual. Information is manipulated all the time. Whether by deliberate misuse or through negligence or plain incompetence what we see hear and read is not always the truth. Lesson 8 dealt with how to differentiate between accurate objective information and that which is false and or biased. In this lesson we will look more closely at the numbers used by those sources and how they can be manipulated. We have all heard the phrase numbers don t lie. But the fact is that they do all the time. If we rely on numbers whether presented as statistics polls or percentages as the basis for our decisions and opinions we could be making a serious mistake. Keep in mind that researchers who work with numbers .

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