TAILIEUCHUNG - Marketing Management, Millenium EditionPhilip KotlerCustom Edition for University of Phoenix

ing departments, these companies stretch their limited resources, live close to their customers, and create more satisfying solutions to customers’ needs. They form buyers clubs, use creative public relations, and focus on delivering quality products to win long-term customer loyalty. It seems that not all marketing must follow the P&G model. In fact, we can distinguish three stages through which marketing practice might | Philip Kotler Custom Edition for University of Phoenix Excerpts taken from A Framework for Marketing Management by Philip Kotler Copyright 2001by Prentice-Hall Inc. A Pearson Education Company Upper Saddle River New Jersey 07458 Marketing Management Millenium Edition Tenth Edition by Philip Kotler Copyright 2000 by Prentice-Hall Inc. All rights reserved. No part of this book may be reproduced in any form or by any means without permission in writing from the publisher. Compilation Copyright 2002 by Pearson Custom Publishing. This copyright covers material written expressly for this volume by the editor s as well as the compilation itself. It does not cover the individual selections herein that first appeared elsewhere. Permission to reprint these has been obtained by Pearson Custom Publishing for this edition only. Further reproduction by any means electronic or mechanical including photocopying and recording or by any information storage or retrieval system must be arranged with the individual copyright holders noted. This special edition published in cooperation with Pearson Custom Publishing Printed in the United States of America 10 9 8 7 6 5 4 3 2 1 Please visit our web site at ISBN 0-536-63099-2 BA 993095 Pearson Custom Publishing PEARSON CUSTOM PUBLISHING 75 Arlington Street Suite 300 Boston MA 02116 A Pearson Education Company SECTION .

• Marketing - Bán hàng
• marketing process
• marketing basics
• target market segments
• advertising strategy
• promote products
• distribution channels marketing
• Strategic marketing process
• Allocating marketing resources
• Lecture Marketing
• Managing the marketing process
• Strategic marketing
• Consumer behavior
• Purchase decision process
• Services marketing
• Marketing matters
• Integrated marketing communications
• Direct marketing
• Contemporary marketing
• The marketing process
• Strategic planning
• E business in contemporary marketing
• Global marketing
• Marketing plan
• Business plans
• Marketing research
• Customer insights
• Final price
• Marketing insite
• Fundamentals of marketing
• Lecture fundamentals of marketing
• Marketing mix
• Marketing task
• Marketing management
• Personal selling process
• Presentation technique
• Financial aspects
• Financial aspects of marketing
• Creating customer relationships
• Value through marketing
• Marketing environment
• Environmental scanning
• Marketing ethics
• Social responsibility
• Organizational markets
• Business marketing
• Managing marketing channels
• Supply chains
• Implementing interactive
• Multichannel marketing
• Price foundation
• Revenues in pricing decisions
• Principles of Marketing
• Lecture Principles of Marketing
• Marketing strategy
• Marketing information
• Managing Marketing information
• Marketing in the digital age
• Marketing strategy in the digital age
• Customer needs
• Marketing communications
• Integrated marketing program
• Communication process
• Bài giảng Nguyên lý marketing
• Portfolio analysis
• Market penetration
• Marketing strategy planning process