TAILIEUCHUNG - A SOCIAL MEDIA GUIDE FROM THE EDGE

As the actual social media tools, blogs, RSS, and social networks evolve over time. (Twitter is more useful when more people use it.) As this occurs it can also be helpful to view the same pyramid idea less from a tool standpoint and more from an objectives standpoint. Until you create a social media strategic plan based on marketing objectives, and find ways to use social media tools to listen and join the conversation going on in your markets, you may find it harder to engage and network and ultimately build relationships and sales through the use of social media tools. I. | Hi. I think I know why you re here. Let me guess You re a long-time marketer and you are here because you ve heard a lot of rumors about that Social Media stuff and wonder if it s time to explore it for your company Or you re already way out in front of the Social Media wave. You are hoping that this e-book either has something new in it for you or is at least good enough to forward along to your curious corporate colleagues Maybe with a personal note along the lines of Check this out . we should talk about some of the possibilities Yes Traditional Marketer you should probably be exploring Social Media for your company. And yes Social Media Smarty-pants there may be some choice nuggets in here for you and you can definitely forward along this e-book. I ll try not to let you down. My goal is to touch on some of the fundamental concepts related to Social Media but in a tactical way that will help you get your hands dirty right away. All in under 40 pages. You probably just skim all those Social Media Marketing books anyway right So we ll just hit the highlights. Before we get started who am I My name is Todd Defren. I am a blogger and a principal at a PR agency SHIFT Communications. I m credited with inventing the Social Media News Release and the Social Media Newsroom. And SHIFT is a 100-person agency that works with tech clients like Quantum and with consumer brands such as Canadian Club Whisky and Virgin Mobile. All of our clients engage SHIFT for a hybrid of Public Relations and Social Media Marketing designed to engage the media their customers and prospects. They trust us. You probably can too. Ready Let s go. SHIFT 1 cocrmtricallons First let s talk about the basic principle Participation Is Marketing If you noticed that a company that was known for its barely navigable website and or hellacious phone system was suddenly taking an active helpful human role towards consumers would you be impressed Would you be more favorably inclined to their

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