TAILIEUCHUNG - Marketing Crafts and Visual Arts: The Role of Intellectual Property

On many levels, YouthAIDS revealed the power of celebrity advocates in promoting awareness and raising funds for a cause. Celebrity advocates were able to raise funds through conventional and unconventional means for the organization. For example, actress Debra Messing’s field visit to Zimbabwe raised awareness for PSI’s work in that country and provided the additional advocacy needed to raise millions of dollars of additional funding from USAID so many more kids could be saved. Actress Ashley Judd, in her role as YouthAIDS global celebrity ambassador, successfully contributed to a relationship with a private foundation donor to a large anonymous. | International Trade Centre CTAD WTO World Intellectual Property Organization Marketing Crafts and Visual Arts The Role of Intellectual Property A practical guide HMM ii ABSTRACT FOR TRADE INFORMATION SERVICES 2003 SITC 896 MAR INTERNATIONAL TRADE CENTRE UNCTAD WTO ITC WORLD INTELLECTUAL PROPERTY ORGANIZATION WIPO Marketing Crafts and Visual Arts The Role of Intellectual Property A practical guide Geneva ITC WIPO 2003. xiii 135 p. Guide dealing with the relationship between successful marketing of crafts and visual arts and the appropriate use of intellectual property IP system instruments - points to situations where obtaining formal IP protection ought to be considered explains how to implement marketing and IP strategies within a business framework and marketing management process presents case studies and examples of managing IP assets in marketing from the craft and visual arts sectors in developing countries includes bibliographical references pages 134-135 . Subject descriptors Works of Art Crafts Intellectual Property. English French Spanish separate editions ITC Palais des Nations 1211 Geneva 10 Switzerland WIPO 34 chemin des Colombettes 1211 Geneva 20 Switzerland The designations employed and the presentation of material in this publication do not imply the expression of any opinion whatsoever on the part of the International Trade Centre UNCTAD WTO and the World Intellectual Property Organization concerning the legal status of any country territory city or area or of its authorities or concerning the delimitation of its frontiers or boundaries. Mention of firm names commercial products and brand names does not imply the endorsement of ITC and WIPO. Digital image on the cover Front cover photo composition by Laurena Arribat ITC Multimedia Consultant using photographs courtesy of Serigne Mor Niang Mara centre bottom left pictures of Gangunaay and Pile of shells Moussa Mballo through Youssou Soumaré centre bottom right picture of his painting Debbo Christian

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