TAILIEUCHUNG - Mass-Marketing Fraud: A Threat Assessment

In classification, we wish to construct a model from a set of historical data. The model should describe a predetermined set of data classes. For example, in traditional direct marketing there are usually two predetermined classes, namely the “responder” class and the “non-responder” class. An observation or sample is a record representing an entity, . a customer. Each observation is associated with a certain number of characteristic attributes and belongs to exactly one of the predetermined classes. The classification model aims to correctly assign each observation to its class. Classification is an example of supervised learning because. | Mass-Marketing Fraud A Threat Assessment International Mass-Marketing Fraud Working Group June 2010 Table of Contents Executive I. The Nature Scope and Impact of Mass-Marketing Mass-Marketing Fraud The Global Scope of Mass-Marketing II. Methods and Techniques of Mass-Marketing Types and Structures of Fraud Methods of Contacting Critical Resources for Mass-Marketing Fraud Methods of Evading Law Identity Theft and Money Use of Threats and i Executive Summary The Nature Scope and Impact of Mass-Marketing Fraud Mass-marketing fraud has gradually transformed from a predominantly North American crime problem into a pervasive global criminal threat. P. 4 There are strong indications that the order of magnitude of global mass-marketing fraud losses is in the tens of billions of dollars per year. P. 5 For some victims the risks extend well beyond loss of personal savings or funds to include physical threats or risks loss of their homes depression and even contemplated attempted or actual suicide. P. 7 Mass-marketing fraud has a substantial impact on economies and markets by undermining consumer trust and confidence in legitimate businesses. P. 9 Large-scale criminal mass-marketing fraud operations are present in multiple countries in most regions of the world. P. 9 Similarities between such operations include targeting victims in other countries foreign outsourcing of operations and involvement of organized criminal enterprises. Pp. 10-13 Methods and Techniques of Mass-Marketing Fraud As a whole fraudulent mass-marketing operations are increasingly transnational interconnected and fluid with groups shifting alliances according to the particular needs of a scheme. P. 14 Fraudulent mass-marketers reach victims via all modes of communication - postal service telephone e-mail Internet sites television radio and even in person.

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