TAILIEUCHUNG - Artists’ Books Creative Production and Marketing

The analysis illustrates numerous frameworks for the development of a destination marketing strategy and a comprehensive marketing mix. The paper also illustrates the relationship between marketing and planning of destinations and their conflicting and symbiotic relationship. This paper is based on research and consultancy on destination marketing around the world, where several frameworks have been tested and implemented. It discusses a wide spectrum of destination marketing tools and provides plentiful references for researchers who would like to study in-depth each technique. Although the suggestions and conclusions presented here are inevitably generalised, destinations can use the suggested methodology in order to. | Artists Books Creative Production and Marketing Sarah Bodman Impact Press Published by Impact Press at The Centre for Fine Print Research University of the West of England Bristol July 2005 ISBN 0 9547025 1 4 2005 main texts Sarah Bodman Impact Press UWE Bristol 2005 images individual artists 2005 quotes and case study responses individual respondents The views expressed or quoted by the responding artists curators and collectors in this publication are not necessarily those of the editor or the publisher. This publication is based on a research project A critical survey of creative production in relation to the market potential of artists books for the Centre For Fine Print Research. Data supplied by individual respondents with additional surveys at artist s book fairs and events by Sarah Bodman and Tom Sowden 2004-2005. The research project was supported by a Small Grant in the Creative and Performing Arts from the Arts and Humanities Research Council AHRC Arts Humanities Research Council CENTRE FOR FINE PRINT RESEARCH BRISTOL Impact Press Centre for Fine Print Research UWE Bristol School of Art Media and Design Kennel Lodge Road Bristol BS3 2JT UK Tel 44 0 117 32 84747 Fax 44 0 117 32 84824 Contents Introduction Establishing a relationship between artist and purchaser of artists books Purchasers Collections and collectors Acquisition policies Approaching collections Supplying information to collections and purchasers Case study Philip Ward private collector UK Approaching bookshops and dealers Figure 1 sample information sheet ISBNs Case study Tanya Peixoto UK bookshop dealing in artists books Pricing your work The role of the artist s book fair The importance of artist s book fairs for marketing and networking Artist s Book Fairs list Utilising the internet Websites list Places to see buy and sell artists books in the UK Places to see buy and sell artists books around the world Some Gallery Museum Institutional and

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