TAILIEUCHUNG - Is Project Management Software Useful for PR?

It is not generally appreciated that early examples of critical path networks were developed before 1950, although their value was not widely appreciated at the time. Without the existence of computers, they were inflexible to change, tedious to translate into working schedules and thus impracticable and difficult to use. Gantt’s bar charts were generally preferred, often set up on proprietary charts that allowed rescheduling using movable magnetic or plug-in strips or cards. Everything from the allocation of work to people and machines to holiday schedules was controlled by charts, usually prominently displayed on office walls | Is Project Management Software Useful for PR James L. Horton Quick. How much time will it take and at what cost to put on a fundraising dinner for 200 people with silent auction and entertainment say a local band How would you go about figuring the cost in terms of time spent on the project Would it be 10 000 20 000 50 000 The client wants weekly sometimes daily reports on how you are doing. Who is going to do the dinner arrangements Who is going to find items for the silent auction Who is finding and auditioning local bands What is the event likely to earn at 200 a ticket O by the way the client wants your budget by tomorrow morning. This is a situation for which project management software was made. It allows one to break down the steps of a project cost them and put them back together for a complete view. It also allows one to track a project as it unfolds and keep an eye on critical tasks. Project management software is not for the creative mind that thinks big ideas but dismisses minutiae. The kind of individual who uses it best is one who can break big ideas into ordered finite steps. This is a skill that is not easy to learn and may be beyond some PR practitioners. For those engaged in repeated activities project management software allows one to systematize procedures and better control costs. Repeated activities might include producing annual reports and annual shareholders meetings issuing annual studies following procedures for publishing intellectual capital producing regular publications like e-mail newsletters or corporate magazines conducting regular updating of web pages issuing regular press releases and performing media monitoring and reporting among other activities. Project management isn t exact but it forces one to think in detail with greater precision. It is surprising how even simple activities entail multiple procedures. Project Management is especially useful for telling clients what I have done for you lately. Full disclosure. This is .

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