TAILIEUCHUNG - Learning Web Design Third Edition- P43

Learning Web Design Third Edition- P43:Everything you need to know to create professional web sites is right here. Learning Web Design starts from the beginning defining how the Web and web pages work and builds from there. By the end of the book, you'll have the skills to create multi-column CSS layouts with optimized graphic files, and you'll know how to get your pages up on the Web. | 1. Conceptualize and Research Some Questions Before You Begin This is just a small sampling of the questions you should ask yourself or your clients during the research phase of design. Strategy Why are you creating this web site What do you expect to accomplish What are you offering your audience What do you want users to do on your web site After they ve left What brings your visitors back General Site Description What kind of site is it Purely promotional Info-gathering A publication A point of sale What features will it have What are your most important messages Who are your competitors What are they doing right What could be improved upon Target Audience Who is your primary audience How Internet-savvy are they How technically savvy Can you make assumptions about an average user s connection speed Platform Monitor size Browser use How often do you expect them to visit your site How long will they stay during an average visit Content Who is responsible for generating original content How will content be submitted process and format How often will the information be updated daily weekly monthly Resources What resources have you dedicated to the site budget staff time Does the site require a full content management system Can maintenance be handled by the client s staff Do you have a server for your site Have you registered a domain name for your site Graphic Look and Feel Are you envisioning a certain look and feel for the site Do you have existing standards such as logos and colors that must be incorporated Is the site part of a larger site or group of sites with design standards that need to be matched What are some other web sites you like What do you like about them What sites do you not like Many web development and design firms spend more time on researching and identifying clients needs than on any other stage of production. Don t bother launching an HTML editor until you have your ideas and strategy together. This involves asking your client or yourself a

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