TAILIEUCHUNG - In Defense of Animals Part 9

Di chuyển các trạm truyền thông đã được miễn cưỡng không khí ngay cả những phân đoạn đầu tiên. Đối với theo-up, ông nói, "Nếu không có phản ứng email áp đảo, nó sẽ được đánh giá cao không chắc rằng các trạm sẽ có cam kết số lượng theo nó đã làm. | Moving the Media station had been reluctant to air even the first segment. With regard to the follow-ups he said Without the overwhelming email response it would have been highly unlikely that the station would have committed to the number of follow-ups it did. It gave the station footing and me coverage to continue. I could say look at this - people are moved about this even people across the country. It is incumbent on us to follow up. ABC producer Judy Muller has given us similar information on the power of feedback. In her acceptance speech upon receiving a Genesis Award in 2002 for a series of animal friendly stories on ABC World News Tonight she said The good news is that the audience response to these stories is wonderful and that means that these stories will keep coming. In the hardhearted world of network news that s the bottom line. I asked Pohlman for his take on that quote - I asked if advertising dollars and the ratings that bring them in are not really the bottom line. He reminded me that feedback lets the station know which stories are affecting the ratings by affecting the viewers. So feedback is very much part of that bottom line. Love-Hate Relationships Is any press good press People for the Ethical Treatment of Animals PETA - the largest American animal rights organization says yes - or at least yes for now at this stage of our movement as its campaigns that lack shock value are largely ignored. Other groups say no. Compassion Over Killing has managed by going into intensive farms rescuing animals and then sharing their photographs and footage with the media to get some great coverage. That coverage has included large sympathetic stories in The New York Times and Baltimore Sun and one on the cover of the Washington Post style section. The stories mentioned the suffering of the animals being rescued and portrayed the activists sympathetically. Similarly attorney Steve Wise who campaigns for legal rights for great apes has received serious .

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