TAILIEUCHUNG - Contemporary Research in E-Marketing Volume 2 by Sandeep Krishnamurthy_9

Tham khảo tài liệu 'contemporary research in e-marketing volume 2 by sandeep krishnamurthy_9', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | 224 Ortega and Recio information digital and network resources technological integration of global operations and relationships with consumers and businesses. Technology will be key to competitive advantage more than size The recent success of companies offering file-sharing services based on peer-to-peer technology P2P has shown the potential oftechnology to provide competitive advantage in Internet markets. While technological innovations will be more accessible to smaller companies online multinationals have more resources for internal technological innovation Quelch Klein 1996 . Lower costs and higher efficiency of global marketing communications Hornby et al. 2002 Javalgi Ramsey 2001 . Global SMCs The activities of SMCs account for a significant share of most countries economies. Therefore increasing research is being carried out into the implications of the Internet and the Web for SMCs marketing and business practices Bennett 1997 Hamill Gregory 1997 Hornby et al. 2002 Lewis Cockrill 2002 Moen 2002 . The Internet offers special benefits to SMCs as the establishment of a global business requires fewer efforts both in terms of time and investments than in traditional physical markets Bennett 1997 Hornby et al. 2002 . Several authors have referred to the emergence of a new kind of company on the Internet born-global companies Deshpandé 2000 2002 Quelch Klein 1996 which enjoy access to global markets at early stages. On the Internet activities such as international market access global sourcing global promotion development of international relationships or global coordination are more affordable to companies of different sizes Hamill 1997 Melewar et al. 2001 Samiee 1998a . Small producers of niche products can serve small and geographically dispersed customer groups over the Internet which may significantly increase the profitability and sustainability of their businesses Martin Matlay 2003 Moen 2002 . Despite all of its potential benefits certain companies .

TỪ KHÓA LIÊN QUAN
Đã phát hiện trình chặn quảng cáo AdBlock
Trang web này phụ thuộc vào doanh thu từ số lần hiển thị quảng cáo để tồn tại. Vui lòng tắt trình chặn quảng cáo của bạn hoặc tạm dừng tính năng chặn quảng cáo cho trang web này.