TAILIEUCHUNG - 22 Immutable Laws

The tools and techniques used at Sears, Roebuck might have been right, sometimes even spectacular. And the managers who ran the GM programs might have been the best and the brightest. Certainly the best and the brightest people traditionally have been attracted to the biggest and the best companies, like GM and IBM. But the programs themselves were based on assumptions that were flawed. John Kenneth Galbraith, when asked what he believed was America’s perception of the country’s giant corporations, said that we feared corporate power. Today, we fear corporate incompetence! All companies are in trouble | Th722 Immutable Laws of HKỈ AL RIES AND JACK TROUT Cc-pyriQhttơ Material file F Business Marketing 22 Immutable Laws Of The 22 Immutable Laws of Marketing Al Ries and Jack Trout The 22 Immutable Laws of Marketing Violate Them at Your Own Risk Al Ries and Jack Trout Dedicated to the elimination of myths and misconceptions from the marketing process A DF Books NERDs Release THE 22 IMMUTABLE LAWS OF MARKETING. Copyright 1993 by Al Ries and Jack Trout. All rights reserved under International and Pan-American Copyright Conventions. By payment of the required fees you have been granted the non-exclusive non-transferable right to access and read the text of this e-book on-screen. No part of this text may be reproduced transmitted down-loaded decompiled reverse engineered or stored in or introduced into any information storage and retrieval system in any form or by any means whether electronic or mechanical now known or hereinafter invented without the express written permission Contents Introduction I. The Law of Leadership 2. The Law of the Category 3. The Law of the Mind 4. The Law of Perception 5. The Law of Focus 6. The Law of Exclusivity 7. The Law of the Ladder 8. The Law of Duality 9. The Law of the Opposite 10. The Law of Division II. The Law of Perspective 12. The Law of Line Extension 13. The Law of Sacrifice 14. The Law of .

• Quản trị kinh doanh
• the law of leadership
• business
• trade secret
• brand management
• economic policy
• Al Reis and Jack Trout
• Business acumen
• List of business law topics
• Business mediator
• Change management analyst
• Economic democracy
• Summary of doctoral thesis
• Ph D thesis summary
• The Communist Party of Vietnam
• Tourism Development
• Vietnam Tourism
• Certification process
• Standard contract items
• Professional compensation
• Contractor compensation
• Contractor relationships
• Project management