TAILIEUCHUNG - FOR IMMEDIATE RELEASECONTACT 2009 digital future project release highlights

Tham khảo tài liệu 'for immediate releasecontact 2009 digital future project release highlights', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | use ANNENBERG SCHOOL FOR COMMUNICATION FOR IMMEDIATE RELEASE CONTACT Justin Pierce 310-962-6001 Alex Boekelheide 213-821-6258 Annual Internet Survey by the Center for the Digital Future Finds Large Increases in Use of Online Newspapers Center director Jeffrey Cole Greatest opportunities in their existence await newspapers that can move decisively online LOS ANGELES April 28 2009--In a year when the woes of newspapers -- layoffs consolidations and outright closings -- are more extensive than in any period in memory strong evidence of the changing nature of media use in America may be found in a single statistic Internet users report a large increase in time reading online newspapers according to the annual survey conducted by the Center for the Digital Future at USC s Annenberg School for Communication. In questions about reading online and print newspapers -- key elements of the eighth annual comprehensive study of the impact of online technology on America -- the Digital Future Project found that Internet users read online newspapers for 53 minutes per week the highest level thus far in the Digital Future studies. In contrast Internet users in 2007 reported 41 minutes per week reading online newspapers. The Digital Future Project also found that 22 percent of users said they stopped their subscription to a printed newspaper or magazine because they could access the same content while online. The most significant trend about how Americans are changing their news reading habits may be found in comparing the use of online media by light users vs. heavy users said Center director Jeffrey I. Cole. Heavy Internet users spent 65 more minutes per week reading online newspapers than do light users. This raises the question how will the media habits of the current generation of light users change as online content continues to expand Cole said. What ramifications will these changes have for the newspapers of America We re clearly now seeing a path to the end of the printed

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