TAILIEUCHUNG - e marketing 1 9/2012

Tham khảo sách 'e marketing 1 9/2012', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Team LĨĐ NEXT k Ị Contem iC vnfami i WQi v T âCữQrnlt in I Ik ĨQvl ỡLÍ n ÍT Ầ liimớ 1 J Rgsgaff 0iiLciiip0iaiy s iTMark. by Sandeep Krishnamurthy ISBN 1591403723 E-Marke r J Volume Idea Group Publishing 2005 347 pages This innovative text brings the interdisciplinary work of e-marKeting to one outlet and fuels the cross-fertilization of ideas and dissemination of Key research concepts. Table of Contents Contemporary Research in E-MarKeting Volume 1 Preface Chapter I - Social Oracles as Advertising Tools in Programmable Businesses Chapter II - Economic Issues in Advertising via E-Mail Role for a Trusted Third Party Chapter III - Web Personalization for E-MarKeting Intelligence Chapter IV - E-Commerce as Knowledge Management Managing Consumer Knowledge Chapter V - MSQ-Model An Exploratory Study of the Determinants of Mobile Service Quality Chapter VI - Experiencing Quality The Impact of Practice on Customers Preferences for and Perceptions of Electronic Interfaces Chapter VII - The Impact of eBay Ratings and Item Description on Auction Prices A Comparison of Designer Watches and DVDs Chapter VIII - Viral Experiences Do You Trust Your Friends Chapter IX - Public Opinions of Online Privacy Definitions Assessment and Implications for Industry and Public Policy Chapter X - Online Privacy Consumer Concerns and Technological Competence Chapter XI - Using Server Log Files and Online Experiments to Enhance Internet Marketing Chapter XII - CRM KDD and Relationship Marketing Requisite Trio for Sustainable E-MarKeting Chapter XIII - An Interactive MarKeting Communication Model in New Product Diffusion Chapter XIV - A Rhetorical-Prototype Mechanism for Creating International E-MarKeting Materials Chapter XV - How Innovativeness Influences Internet Shopping Index List of Figures List of Tables Team LĨĐ NEXT k Team LĨĐ PREVIOUS I NEXT Back Cover Contemporary Research in E-Marketing brings the intrinsically inter-disciplinary work of .

• Quản trị kinh doanh
• business
• Management
• Economics
• Business ethics
• Business mediator
• PR techniques
• using the Internet to business and business in marketing
• business skills
• art sales
• art marketing
• business administration industry
• business school
• school enrichment
• ad sales
• book business
• business books today
• personnel management
• currency trading
• multi level business
• MLM business administration
• Introduction to business
• Business systems
• Environment of business
• Business enterprise
• Business essentials
• International business
• International business management
• oriented business
• business management
• online business
• marketing
• business planning
• knowledge economy
• transport
• Dynamic business law
• Business law
• Legal environment of business
• Business organizations
• Business community
• Business crime
• Business environment
• Technological environment
• Conducting business ethically
• Business intelligence
• Lecture Business intelligence
• Technologies enabling business intelligence
• Business intelligence tools
• Development of business intelligence
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• Business plan
• Financing small business
• business organization
• business manager
• business language
• business skill
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• Business driven technology
• Lecture Business driven technology
• Technology plug in
• Business plug ins
• Business process
• Business process improvement
• Thinking about starting business
• Starting business
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• Right business structure
• Business success check list
• Designing business plan
• Lecture Designing business plan
• Introduction to Business plan
• What is Business plan
• The Business plan
• A plan must pass three tests
• Key elements of a Business plan
• Lecture Dynamic business law
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• Primary values
• Business communication design
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• Managing human resource
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