TAILIEUCHUNG - Crowdsourcing for Target Inc

Tham khảo tài liệu 'crowdsourcing for target inc', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Target Outline Target Partnering with Fashion Forward customers to Improve Forecasting Kenny Kellogg (David Hegarty, Scott Orn, Carolyn Starrett) Team Kenny Kellogg, McKinsey Business Technology Challenge Executive Summary Demand forecasting is a key success factor in apparel retailing Too little supply = lost selling opportunity Too much supply = significant mark-downs and inventory costs Studies show 5% gross margin improvements are possible1 Customer loyalty and involvement drive incremental sales Identifying the opportunity Target has the potential to harvest both the opinions and designs of their customers Online game rating the potential success of new clothing ‘Hot-or-Not’ meets ‘Lucky Magazine’ Online clothing design tool for user generated clothing ‘YouTube’ meets ‘Project Runway’ Successful predictions of ‘hot fashions’ earn ‘Fashionista Points’ and bragging rights Target foresees the new hot fashions identified by the ‘Fashionistas’ Harnessing the potential Improved .

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