TAILIEUCHUNG - Service Design

A service business is the management of organizations whose primary business requires interaction with the customer to produce the service. Facilities-based services: Where the customer must go to the service facility Field-based services: Where the production and consumption of the service takes place in the customer’s environment | Service Design OUTLINE Service definitions, Service strategy Classification of services Service Blueprinting Service Quality Poka-Yoke Examples Service Design Example Service Operations Service operations issues exist in 2 contexts: Service Business Internal Services Service Businesses Facilities-based services: Where the customer must go to the service facility Field-based services: Where the production and consumption of the service takes place in the customer’s environment A service business is the management of organizations whose primary business requires interaction with the customer to produce the service 5 Internal Services Internal Supplier Internal Supplier Internal Customer External Customer Internal services is the management of services required to support the activities of the larger organization. Services including data processing, accounting, etc 6 Designing a service organization Target market: Who is our customer? Service concept: How do we differentiate our services

• Quản trị kinh doanh
• Target market
• Service concept
• Service strategy
• Service delivery system
• Classification of Services
• Service Blueprinting
• Lectures Marketing management
• Marketing management
• Identifying market segments
• Selecting target markets
• Market segmentation
• choosing target markets
• market overview
• international market
• marketing priorities
• cooperative marketing
• partnership
• sales strategy
• sales skills
• marketing
• target marketing
• market segmentaion
• Lecture Marketing management
• Steps in segmentation process
• phân đoạn thị trường
• thị trường mục tiêu
• biên pháp phân khúc
• mục tiêu thị trường
• thị trường tiêu
• marketing process
• marketing basics
• target market segments
• advertising strategy
• promote products
• distribution channels marketing
• marketing organisations
• Organisation structure
• DMO roles
• Destination branding
• Market positioning
• Target markets
• Marketing strategy
• competitive advantage
• marketing plans
• performance analysis
• customer analysis
• competitor analysis
• target market analysis
• Action Plan
• Public Relations
• Personal Finances
• Business Administration
• Guerrilla Marketing
• Brand development
• Joint stock bank
• Foreign trade of Vietnam system vietcombank
• Banking brand
• Dissertation summary
• Vietnam Beer
• Beverages Company
• Current market situation
• SWOT analysis
• Segmentation Target
• Promotion Advertising
• Bài giảng Marketing công nghiệp
• Marketing công nghiệp
• Marketing trong kinh doanh
• Business marketing
• Selecting the target segments
• Basic Marketing
• Lecture Basic Marketing
• Marketing strategy planning process
• Considering international opportunities
• Narrowing target markets
• Bài giảng Quản trị marketing
• Quản trị marketing
• Qui trình STP
• Phân khúc segmentation
• Thị trường mục tiêu Target market
• Định vị Positioning
• Phân khúc thị trường
• ASEAN homestay standard
• Community to community training
• Hands on approach training
• Homestay assessment guidelines
• Lecture Principles of Marketing
• Principles of Marketing
• Customer marketing
• Strategy creating value
• Target customers
• Geographic segmentation
• Marketing strategies
• Lecture M Marketing
• Marketing environment
• Positioning process
• Segmentation methods