TAILIEUCHUNG - Full List of Management Accounting for Decision Makers_2

Tham khảo tài liệu 'full list of management accounting for decision makers_2', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | HOW ARE BUSINESSES MANAGED 9 Opportunities might include new destinations becoming available particularly in eastern Europe increasing acceptance of no-frills air travel among business travellers the development of new fuel-efficient aircraft. Threats to the business might come from increased competition - either new low-fare competitors entering the market or traditional airlines reducing fares to compete fuel price rises increasing congestion at airports making it more difficult to turn aircraft around quickly changes in the regulatory environment for example changes in EU laws concerning the maximum monthly flying hours for a pilot making it harder to operate vulnerability to a downturn in economic conditions. You may have thought of others. The SWOT framework is not the only possible approach to undertaking a position analysis but it seems to be a very popular one. 3 Identify and assess the strategic options This involves attempting to identify possible courses of action that will enable the business to reach its objectives through using its strengths to exploit opportunities at the same time avoiding exposing its weaknesses to threats. The strengths weaknesses opportunities and threats are of course those identified by the SWOT analysis. Having identified the possible options each will then be assessed according to agreed criteria. 4 Select strategic options and formulate plans The business will select what appears to be the best of the courses of action or strategies identified in step 3 available. When making a selection the implications of the choice for the mission and objectives should be considered as at times they might require some adjustment. The strategies selected will provide the general way forward but a plan will be required to specify the particular actions that must be taken. This overall plan will normally be broken down into a series of plans one for each element of the business. Sometimes a business may select a strategic option that results

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