TAILIEUCHUNG - Notes on Influencer by Kerry Patterson_2

Tham khảo tài liệu 'notes on influencer by kerry patterson_2', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | The Power to Change Anything 11 And here s what qualifies these remarkable individuals as master change agents rather than as merely lucky. They have all successfully applied their influence strategies to problems that others haven t been able to solve for years often centuries. None has succeeded through serendipity nor have any of their results been idiosyncratic. Through years of careful research and studied practice they ve developed a handful of powerful influence principles and strategies that they themselves can and do replicate and that others can and do learn. This book shares their combined knowledge. By sharing the principles and strategies of a handful of brilliant influencers we the authors hope to help you expand your own sphere of influence and thus change your own life for good. In this book you ll meet a few of the influencers who are changing the world. This page intentionally left blank 1 You re an Influencer I wanted the influence. In the end I wasn t very good at being a university president. I looked out of the window and thought that the man cutting the lawn actually seemed to have more control over what he was doing. Warren Bennis f I I o get a glimpse of what it takes to exert profound influence to literally change anything we first travel to San Francisco and look in on influence master Dr. Mimi Silbert. Consider what Silbert has been able to do by applying the best of today s influence strategies to one of today s most noxious problems. She is the founder of the Delancey Street Foundation a one-of-a-kind organization with headquarters at an upscale address on San Francisco s Embarcadero. Silbert s company is part corporate conglomerate and part residential therapy. It consists of several dozen businesses all headed by Silbert. What s unique about the institution is the employee population. In Silbert s words They re nasty racist violent and greedy. They re thieves prostitutes robbers and murderers. Then she adds When we started 30 years .

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