TAILIEUCHUNG - Intelligent Business Upper Intermediate coursebook_2

This chapter will provide an overview of the literature on depression and anxiety during pregnancy, including prevalence of symptoms and syndromes, studies on the impact of depression, anxiety, and stress on birth outcomes and child development, the mechanisms by which these effects may operate, approaches to treatment of anxiety and depression during pregnancy, and the evidence available on the efficacy of these treatments. Implications for health and public policy, clinical treatment, and research will be discussed | Dilem ecision I Dilemma The two faces of Burberry Brief Burberry the original British luxury brand launched its first logo in 1900 and registered the signature check pattern as a trademark in 1920. It was an established luxury brand for wealthy middle-class conservatives for several decades but sales declined in the 1980s as the brand began to appear old-fashioned. Then in the 1990s CEO Rosemary Bravo revamped its image repositioning the Burberry brand in line with its luxury and exclusive heritage. Ads were designed to depict the essence of the new5 Burberry giving a modern feel combined with classic British elitism. This marketing strategy reached the intended target and even Prince William has been seen at many events wearing Burberry. However the brand has also become popular with hip-hop artists and football fans. The question now being asked by business analysts and journalists is If Burberry embraces the new audience will they lose their core customers Decision 0 Listen to what a brand asset manager thinks about this issue. Task 1 Read below the options open to a brand facing this type of positioning dilemma and discuss which ones you agree disagree with. Can you think of other arguments The case for extension Increased sales from the unintended market are doubling turnover. Our brand is ranked eighth on American Brandstand for most mentioned brand in popular song lyrics. We should recruit hip-hop artists whose fans are already brand enthusiasts to endorse the brand officially. Young customers will stay loyal to the brand throughout their lives while sales to ageing traditional target customers will fall off. The case against extension We should ignore these new customers and reinforce the traditional and classical image. A British newspaper has run a potentially damaging article about design hooligans describing the bad behaviour of British football fans who were wearing designer brands. Fashions change quickly in the world of hip-hop and rap. We should .

TỪ KHÓA LIÊN QUAN
TAILIEUCHUNG - Chia sẻ tài liệu không giới hạn
Địa chỉ : 444 Hoang Hoa Tham, Hanoi, Viet Nam
Website : tailieuchung.com
Email : tailieuchung20@gmail.com
Tailieuchung.com là thư viện tài liệu trực tuyến, nơi chia sẽ trao đổi hàng triệu tài liệu như luận văn đồ án, sách, giáo trình, đề thi.
Chúng tôi không chịu trách nhiệm liên quan đến các vấn đề bản quyền nội dung tài liệu được thành viên tự nguyện đăng tải lên, nếu phát hiện thấy tài liệu xấu hoặc tài liệu có bản quyền xin hãy email cho chúng tôi.
Đã phát hiện trình chặn quảng cáo AdBlock
Trang web này phụ thuộc vào doanh thu từ số lần hiển thị quảng cáo để tồn tại. Vui lòng tắt trình chặn quảng cáo của bạn hoặc tạm dừng tính năng chặn quảng cáo cho trang web này.