TAILIEUCHUNG - Inside Steve's Brain Business Lessons from Steve Jobs, the Man Who Saved Apple by Leander Kahney_2

Tham khảo tài liệu 'inside steve's brain business lessons from steve jobs, the man who saved apple by leander kahney_2', kinh doanh - tiếp thị, quản trị kinh doanh phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | partners. NeXT also had a full suite of advanced and very highly regarded programming tools which made it very easy for other companies to write software for it. His people had spent a lot of time thinking about key issues like networking and the world of the internet much more so than anything else around. Better than anything Apple had done better than NT and potentially better than what Sun had Amelio During negotiations Jobs was very low key. He didn t oversell. It was a refreshingly honest approach especially for Steve Jobs Amelio I was relieved he wasn t coming on like a high-speed train. There were places in the presentation to think and question and discuss. The pair hammered out the deal over a cup of tea in Jobs s kitchen at his house in Palo Alto. The first question was the price which was based on the stock price. The second question concerned the stock options held by his NeXT employees. Amelio was impressed that he was watching out for his staff. Stock options have traditionally been one of the most important forms of compensation in Silicon Valley and Jobs has used them many times to recruit and retain key staff as discussed later in Chapter 5. But in November 2006 the SEC launched a probe into more than 130 companies including Apple that embroiled Jobs in accusations of improperly backdating options to inflate their worth. Jobs denied knowingly breaking the law and the SEC investigation is still ongoing. Jobs suggested they go for a walk a surprise to Amelio but a standard Jobs tactic. I was hooked in by Steve s energy and enthusiasm Amelio said. I do remember how animated he is on his feet how his full mental abilities materialize when he s up and moving how he becomes more expressive. We headed back for the house with a deal wrapped up. 6 Two weeks later on December 20 1996 Amelio announced that Apple was buying NeXT for 427 million. Jobs returned to Apple as a special advisor to Amelio to help with the transition. It was the first

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