TAILIEUCHUNG - 193 ý tưởng marting phần 2

Tham khảo tài liệu '193 ý tưởng marting phần 2', kinh doanh - tiếp thị, tiếp thị - bán hàng phục vụ nhu cầu học tập, nghiên cứu và làm việc hiệu quả | Chapter 2 Customer Service Satisfaction 35. Guarantee your product or service in unique terms .such as the 90-day like-it-or-get-your-money-back-and-a-free-ice-cream-cone guarantee. 36. Remind the customer of your total satisfaction guarantee a number of times after they purchase. Inform them of your guarantee at the time of purchase. Then include a reminder in your initial thank-you card. Then follow up later with a postcard that expresses your hopes that the product is satisfactory. While your guarantee may be implied or displayed on a sign repeating your guarantee will remind them why there is less risk shopping with you. It also shows your confidence in your product your business honesty and it builds a relationship with your customer. 37. Make your bathroom a pleasurable experience. If your business allows customers to use your bathroom facilities keep them clean well stocked and smelling great buy an industrial air freshener . Think about feeding some music into the bathroom You could put a rack in the bathroom stalls that holds the company newsletter our put some jokes in big print on the inside of the stall doors. At a time when they are most open to think about the business they are doing or about to do with you provide your customers with a pleasurable experience. Give customers bathroom reading. At Chili s Restaurant they post that day s newspaper on the walls in front of the urinals. 38. Provide customers with things to read watch or listen to while they are waiting in line. Copyright 2002 Sam Decker This will help reduce their waiting anxiety and put them in a better mood when they purchase. Auto repair shops and hah salons usually having a comfortable waiting area with car and hah magazines respectively. Nordstrom s clothing store places chairs and couches throughout the store so spouses and children can relax while the other spouse or parent shops. One clothing store in Chicago puts couches magazines and a large screen . in the back of theh store

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