TAILIEUCHUNG - Curriculum Crosswalk Template

Subject Matter Expert (SME) Name: Don Howell and Sandy Wold | Curriculum Crosswalk Template Course E-Commerce Marketing Subject Matter Expert SME Name Don Howell and Sandy Wold Date 2 8 2003 Program Area Marketing Education The student will Present Tense Action Verb Adjective Object limit to one object Method of Evaluation Assessment Idaho State Achievement Standard National Standard address the concept of privacy policy explain privacy policies and there reasoning address the concept of website promotion explain why website promotion is important b 2 analyze the purpose of an organization s website explain the organizational factors in the website design. analyze the need of a website walk through with client to determine needs a b a apply marketing functions to internet marketing Use functions of marketing in website design ai b1 communicate effectively with clients demonstrate communicating with client a b a demonstrate collecting customer data collection of portfolio b1 i Present Tense Action Verb Adjective Object limit to one object Method of Evaluation Assessment Idaho State Achievement Standard National Standard of data gathered. demonstrate effective website design Design a website for client a i bl b5 demonstrate the steps of marketing research conduct research for client b a demonstrate the need for organizational skills keep portfolio organized with all data collected a b 4 b1 i describe the techniques of branding show examples of branding ai describe the use of browsers impact explain how browser impacts a website describe the concept of business plan structure write a business plan a i describe how to use customer database explain customer database and its importance b a describe the concept of global internet marketing explain why global internet marketing is important. describe the concept of internet advertising demonstrate advertising skills on website a i .

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