TAILIEUCHUNG - chapter_16_Marketing Research ROWENNA & SHARNE

Mkt Research & the Internet Market research is VITAL for effective mktg Internet is changing traditional market research Provides mkters access to the largest and most significant storehouse of info ever, for both consmer and competitor intelligence Provides up-to-date info Both primary & secondary information Better info???? (publishing standards) | Chapter 16 Marketing Research ROWENNA SHARNE 1 I T -r Discussion Point The Internet provides small firms with the ability to compete more fairly with larger firms through the provision of global advertising market research low-cost electronic mail to communicated with customers and mobile technologies such as cell phones and laptops for order-taking etc. Firms have been able to establish a local presence with a global reach on a shoe-string budget . Sffitaaic r Slide 2 LK jLfV I T -r Mkt Research the Internet Market research is VITAL for effective mktg Internet is changing traditional market research Provides mkters access to the largest and most significant storehouse of info ever for both consmer and competitor intelligence Provides up-to-date info Both primary secondary information Better info publishing standards Sfflfeijic Slide 3 I - J i-- W Û l i i i ii

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