TAILIEUCHUNG - Practicing Organization Development (A guide for Consultants) - Part 67

Practicing Organization Development (A guide for Consultants) - Part 67. Organization development (OD) is about planned change. As change has turned into the only constant, many managers and other people are pursuing change strategies with vigor. OD is a major strategy for leading and managing change at the individual, group, intergroup, organizational, interorganizational, and large systems levels. This book is about what it takes to be an effective change manager, change leader, and OD consultant | PRACTICING INTERNAL OD 631 the OD resource is stretched and limited while leaders in the organization need immediate tools for rapid transformation. However as the organization progresses from start-up to expansion mode the internal OD function will likely adapt its accountabilities grow with the business create multiple levels of responsibility or alter reporting relationships and key contacts. As the business matures the focus of the internal OD function may shift to fostering employee engagement or enterprise-wide change initiatives because of the size and complexity that maturity brings. Finally the internal OD function may be called on to facilitate divestiture of assets or reductions in the number of employees and may itself face reductions of staff within a mature business. A key point about this evolution is that the internal OD function rarely drives these changes within the organization. Rather the internal OD function responds as the organization changes growing or shrinking in staff and adding or eliminating capabilities to meet the changing needs of the organizational clients. Although some internal practitioners identify issues across the stages of the life cycle and initiate or advocate potential interventions to address them the evolution and stage of the life cycle directly influence the specific responsibilities of the internal OD practitioners involved. BRANDING THE INTERNAL OD FUNCTION The success of internal OD practitioners depends also on their ability to communicate to clients from top executives to line workers an understanding of how the OD function can add value to the organization. Branding of the internal OD function is a process of building a reputation similar to what other staff organizations do to promote their contribution to the organization. Rather than selling a particular intervention or approach internal OD practitioners make a practice of meeting regularly with key stakeholders to define organizational needs and what .

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