TAILIEUCHUNG - Designing for Profitability in the Physical Layer of Wireless Networks

Growth in wireless services is increasing the number of copper and fiber cables that must be managed – causing an increased workload for reconfigurations and maintenance. Meeting the challenge of increasing profits in the face of fewer capital and operating resources to manage this steadily growing and more complex wireless network infrastructure requires improvements in operational efficiency from Network Operations. This paper discusses the proven solution for increasing operational efficiency – designing a foundation of connectivity into the physical layer that helps connect, protect and manage cables without disrupting service | Designing for Profitability in the Physical Layer of Wireless Networks WHITE PAPER Designing for Profitability in the Physical Layer of Wireless Networks Introduction Growth in wireless services is increasing the number of copper and fiber cables that must be managed - causing an increased workload for reconfigurations and maintenance. Meeting the challenge of increasing profits in the face of fewer capital and operating resources to manage this steadily growing and more complex wireless network infrastructure requires improvements in operational efficiency from Network Operations. This paper discusses the proven solution for increasing operational efficiency - designing a foundation of connectivity into the physical layer that helps connect protect and manage cables without disrupting service. Who is the Customer Ever since the word quality entered the language of business there have been many methods developed for improving quality. Not to be confused with QoS corporate quality programs are instituted to improve organization performance - and provide profits. There are many quality programs available today. There is also a thread woven through all of these different programs as follows first recognize your customers and second meet the needs of your customers. Given the challenges facing wireless service providers today a focus on quality - and profits - is more important than ever. These challenges include limited capital and operating dollars shrinking ARPU and churn coupled with pressure to upgrade and grow the network to handle demand for enhanced services. For wireless service providers focusing on quality and improving profits starts with serving the needs of both internal and external customers. By recommending and delivering advanced capabilities for the network the Network Planning organization has an important impact upon meeting the needs of subscribers - the external customers. Too often however network planning occurs with little or no attention paid

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