TAILIEUCHUNG - Practicing Organization Development (A guide for Consultants) - Part 4

Practicing Organization Development (A guide for Consultants) - Part 4. Organization development (OD) is about planned change. As change has turned into the only constant, many managers and other people are pursuing change strategies with vigor. OD is a major strategy for leading and managing change at the individual, group, intergroup, organizational, interorganizational, and large systems levels. This book is about what it takes to be an effective change manager, change leader, and OD consultant | V d Introduction Getting the Most from This Resource William J. Rothwell and Roland L. Sullivan The paradox of our time is that change has become the only constant. And indeed the rate of change itself has also changed with some experts suggesting that the rate of change and the body of human knowledge is doubling every ten years Colteryahn Davis 2004 . Changes occur in organizations every day. Organizations are started and some evolve while others dissolve. Some undergo mergers takeovers or buyouts some go bankrupt. Changes in corporate ownership may result in corporate rightsizing downsizing early retirement offers or various other staffing alterations. To cope with the fierce competition organizations face senior managers are taking innovative steps by introducing many change efforts. Practicing Organization Development A Guide for Consultants 2nd ed. is about facilitating these and other organizational changes. But this book is not about just any type of organizational change rather it focuses on planned systematic and educationally oriented change that is carried out for organizational improvement. The book is about organization development OD . Organization development may be defined as a system-wide application of behavioral science knowledge to the planned development improvement and reinforcement of the strategies structures and processes that lead to organization effectiveness Cummings Worley 2005 p. 1 . Although the book addresses organizational change many principles described in it also apply to change efforts with individuals with teams or across organizations. 1 2 PRACTICING ORGANIZATION DEVELOPMENT 2ND EDITION THE AUDIENCE FOR THE BOOK This book has three intended audiences internal and external OD consultants workplace learning and performance professionals and managers and executives. The primary audience is OD consultants. There are two levels of OD consultants practitioners and master practitioners. This book is geared to practitioners those who

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