TAILIEUCHUNG - Mary Kay puts a New Face on Wireless

Mary Kay is the world leader in direct-sales cosmetics, with revenue of more than $ billion from wholesale transactions in 2004. Based in a stunning 13-story, 790,000 square foot corporate headquarters in north Dallas, Texas, the company manages its international operations with an increasing reliance on mobile communications. Workers throughout the company now use smartphones and pocket PCs for wireless e-mail, calendaring, and web access. The company found that spotty cellular coverage inside the building was impeding productivity. They needed a system that delivered clear and reliable connections all the way from the top floor to the underground garage | Mary Kay puts a New Face on Wireless CASE STUDY CHALLENGE Mary Kay is the world leader in direct-sales cosmetics with revenue of more than billion from wholesale transactions in 2004. Based in a stunning 13-story 790 000 square foot corporate headquarters in north Dallas Texas the company manages its international operations with an increasing reliance on mobile communications. Workers throughout the company now use smartphones and pocket PCs for wireless e-mail calendaring and web access. The company found that spotty cellular coverage inside the building was impeding productivity. They needed a system that delivered clear and reliable connections all the way from the top floor to the underground garage. CASE STUDY ON THE FRINGE Mary Kay headquarters is located on the border between two cellular coverage areas. We re kind of on the fringes of Dallas and we don t have good strong wireless coverage here said Brent Frerck senior technical engineer at Mary Kay. People like to take their wireless phones and PDAs into meetings away from their desks and they couldn t get good coverage because there were a lot of dead spots and dropped calls. The wireless signal was constantly being handed off between cell towers. Building coverage was better for Nextel subscribers because that company had installed a signal repeater system previously but most Mary Kay employees were not Nextel subscribers so it didn t do them any good. And if coverage within the building was a problem it was non-existent in the facility s 4-level underground parking garage where the corporate photocopying facility was located. EXPANDING COVERAGE To remedy the problem Mary Kay looked at several cellular carriers for its primary coverage contract. Naturally better coverage was a top requirement on the list. Eventually AT T Wireless now Cingular offered to eliminate coverage problems with an InterReach Unison in-building system. In the third quarter of 2005 Cingular installed a micro base station in the

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