TAILIEUCHUNG - expanding abroad

Business Benchmark helps students get ahead fast with their Business English vocabulary and skills and gives them grammar practice in business contexts. It also helps students prepare for an internationally recognised Cambridge ESOL Business English exam, using real exam papers from Cambridge ESOL. Teachers can choose from the BEC edition or the BULATS edition at the right level for their students. | Expanding abroad Getting started Discuss these questions in small groups. 1 Why increasingly do companies have to expand into foreign markets 2 What are the advantages and disadvantages of each of the following methods of breaking into a foreign market using a local agent or distributor starting a joint venture with a local company acquiring or taking over a local company marketing directly yourself without a local collaborator 3 How does the company you work for or a company you know well sell its products abroad Our strategy The strategic direction of Wolseley is 1 . . to its future success. Here are the main drivers in that overall strategy. Growing through acquisition and organic growth Our target is double-digit growth year on year. We aim to achieve this through a combination of organic growth including new branch openings and acquisitions. We continually 2 . and evaluate possible acquisitions attention to evidence of a position and the ability of the 5 .company to grow. Continuous improvement Although we set the highest standards in sustained growth and profitability we are Wolseley s strategy Reading You will read about Wolseley PLC an international company which pursues a vigorous strategy of international expansion. Company background WOLSELEY Wolseley PLC operates in 14 countries in Europe and North America employing over 67 000 people. Wolseley is the world s number one distributor of heating and plumbing products to the professional marketand a leadingsupplierof building materials in the USA the UK and Europe. 1 Skim the webpage ignoring the gaps at this stage to find out 1 how Wolseley expands two ways 2 how different aspects of their business drive their expansion. When you have finished compare what you have found out with a partner. 2 Choose the best word A B C or D to complete each gap in the text. 1 A main B key C chief D prime 2 A follow B monitor C track D trace 3 A placing B drawing c directing D paying 4 A .

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