TAILIEUCHUNG - Chapter 8 - Looking at International Strategies

Define international strategy and identify its implications for the strategy diamond. Understand why a firm would want to expand internationally and explain the relationship between international strategy and competitive advantage | Chapter 8 Looking at International Strategies OBJECTIVES Define international strategy and identify its implications for the strategy diamond 1 Understand why a firm would want to expand internationally and explain the relationship between international strategy and competitive advantage 2 Use the CAGE framework to identify desirable international arenas 3 Describe different vehicles for global expansion 4 Apply different international strategy configurations 5 Outline the international strategy implications of the static and dynamic perspectives 6 DELL GOES TO CHINA Dell became China’s largest computer system provider in just 5 years If we’ve not in what will soon be the second-biggest PC market in the world, then how can Dell possibly be a global player? Strategic decisions Vehicles Staging Consumers first, then corporations . Assemble and distribute itself Corporations first China Partner “ “ INTERNATIONAL STRATEGY AND THE STRATEGY DIAMOND Economic logic Arenas .

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