TAILIEUCHUNG - 1000 Reading comprehension practice

On May 5th, 1997, the European edition of Business Tech Magazine led with Hoffman’s cover story "Internet Communities: How They're Shaping Electronic Commerce". This cover story highlights the extent to which the term virtual community has become almost synonymous with various forms of group-CMCs (computer mediated communication), including email-list forums, chat-systems such as IRC, web-based discussion areas and usenet news-groups. There was no debate in the Business Tech Magazine article as to whether the group-CMC discussions are really 'communities', rather how community as opposed to. | Reading comprehension practice This file contains 30 reading comprehension passages with answered and explained questions. Good luck on your test. On May 5th 1997 the European edition of Business Tech Magazine led with Hoffman s cover story Internet Communities How They re Shaping Electronic Commerce . This cover story highlights the extent to which the term virtual community has become almost synonymous with various forms of group-CMCs computer mediated communication including email-list forums chat-systems such as IRC web-based discussion areas and usenet news-groups. There was no debate in the Business Tech Magazine article as to whether the group-CMC discussions are really communities rather how community as opposed to content can be used to encourage people to return to a particular part of cyberspace for commercial gain. In a similar vein Simpson and Armstrong in Internet Gain argue that ignoring virtual communities would be a great loss of a marketing tool for businesses. They define virtual communities as computer mediated space where there is an integration of content and communication with an emphasis on member-generated content. Not all virtual community commentators agree with the Spartan position taken by Hoffman. Rheingold one of the prime popularizers of the term virtual community provides us with a more emotive definition in his book The Virtual Community Homesteading on the Electronic Frontier. According to Rheingold virtual communities are social aggregations that emerge from the Net when enough people carry on those public discussions long enough with sufficient human feeling to form webs of personal relationships in cyberspace . Rheingold s definition is extremely popular and has been quoted in many discussions about virtual communities. As discussed below for social scientists particularly sociologists Rheingold s definition raises many issues especially concerning the notion of community. This is because Rheingold argues via a variety of .

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