TAILIEUCHUNG - Business Web Strategy

Marketing is the process which, of any function, any exchanges or other activities - whether they involve "war" between competitors - which can create easily identifiable by the value making it necessary to satisfy the needs of those involved in the transaction. | Business Web Strategy: Design, Alignment, and Application Latif Al-Hakim University of Southern Queensland, Australia Massimo Memmola Catholic University, Italy Information science reference Hershey • New York Director of Editorial Content: Kristin Klinger Managing Development Edtior: Kristin Roth Editorial Assistant: Rebecca Beistline Director of Production: Jennifer Neidig Managing Editor: Jamie Snavely Assistant Managing Editor: Carole Coulson Typesetter: Lindsay Bergman Cover Design: Lisa Tosheff Printed at: Yurchak Printing Inc. Published in the United States of America by Information Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue, Suite 200 Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: cust@ Web site: and in the United Kingdom by Information Science Reference (an imprint of IGI Global) 3 Henrietta Street Covent Garden London WC2E 8LU Tel: 44 20 7240 0856 Fax: 44 20 7379 0609 Web site: Copyright © 2009 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for purposes only . Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Business web strategy : design, alignment and application / Latif Al-Hakim and Massimo Memmola, editors. p. cm. Includes bibliographical references and index. Summary: "This book addresses the gap in business Web strategy through a collection of concentrated managerial issues, gathering the latest theoretical frameworks, case studies, and research pertaining to maximizing the power of the Web"--Provided by publisher. ISBN 978-1-60566-024-0 (hbk.) -- ISBN

• Quản trị kinh doanh
• Research methods
• business
• marketing
• business planning
• market research
• Trading Strategies
• Business research
• Business research methods
• Lecture Business research methods
• Essentials of research
• Research design
• Research guides decisions
• Research revelations
• Research should reduce risk
• Ethics in business research
• Research revelation
• Ethical violations
• Lecture Research methods
• Phương pháp nghiên cứu
• Bài giảng Phương pháp nghiên cứu
• Research philosophies
• Ethics of research
• Ebook Research methods for business students
• Research methods for business students
• Research methods business students
• The nature of business
• The structure of this book
• Building and clarify the research
• Language of research
• Extraneous variables
• Business decision
• Research process
• Research question
• Secondary data sources
• Qualitative research
• Data sources
• Observation studies
• Analysis of data
• Research industry works
• Internal research sources
• Research design descriptors
• Management research
• Data collection methods
• Understanding scientific research
• Scientific research
• Ensuring research validity
• Measurement techniques
• Sampling methods
• Research methods for business
• Data analysis
• The research report
• Managerial decision making
• Some statistical terms
• Designing the research
• Methods in psychology
• Mixed methods in psychological research
• Mixed Methods
• Multi method research
• Psychological research
• Multivariate analysis
• Multivariate techniques
• Presenting insights
• Written reports
• Presentation techniques
• Experiments challenge perceptions
• Evaluation of experiments
• Modes of data collection
• Dilemma for surveys
• Characteristics of measurement
• Levels of measurement
• Measurement scales
• Scaling Process