TAILIEUCHUNG - City Marketing

Information Communication Technologies and City marketing (related to city branding) is the promotion of a city, or a district within it, with the aim of encouraging certain activities to take place there It is used to alter the external perceptions of a city in order to encourage tourism, attract inward migration of residents, or enable business relocation. A significant feature of city marketing is the development of new landmark, or 'flagship', buildings and structures. | Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World Mila Gascó-Hernández Pompeu Fabra University and Estratic, Spain Teresa Torres-Coronas Universitat Rovira i Virgili, Spain Information science reference Hershey • New York Director of Editorial Content: Kristin Klinger Director of Production: Jennifer Neidig Managing Editor: Jamie Snavely Assistant Managing Editor: Carole Coulson Typesetter: Michael Brehm Cover Design: Lisa Tosheff Printed at: Yurchak Printing Inc. Published in the United States of America by Information Science Reference (an imprint of IGI Global) 701 E. Chocolate Avenue, Suite 200 Hershey PA 17033 Tel: 717-533-8845 Fax: 717-533-8661 E-mail: cust@ Web site: and in the United Kingdom by Information Science Reference (an imprint of IGI Global) 3 Henrietta Street Covent Garden London WC2E 8LU Tel: 44 20 7240 0856 Fax: 44 20 7379 0609 Web site: Copyright © 2009 by IGI Global. All rights reserved. No part of this publication may be reproduced, stored or distributed in any form or by any means, electronic or mechanical, including photocopying, without written permission from the publisher. Product or company names used in this set are for purposes only . Inclusion of the names of the products or companies does not indicate a claim of ownership by IGI Global of the trademark or registered trademark. Library of Congress Cataloging-in-Publication Data Information communication technologies and city marketing : digital opportunities for cities around the world / Mila Gasco-Hernandez and Teresa Torres-Coronas, editors. p. cm. Includes bibliographical references and index. Summary: "This book promotes understanding of ICT's contribution to the development of city marketing strategies to enhance local socio-economic development"--Provided by publisher. ISBN 978-1-60566-134-6 (hardcover) -- ISBN 978-1-60566-135-3 .

• Marketing - Bán hàng
• Information technology
• city planning
• information communication technologies
• city promotion
• economic aspects
• Lecture Information technology project management
• Project management
• Information technology project management
• Information technology project
• Information technology context
• Agile project management
• Professional practices in information technology
• Business data
• Computer technology
• World Wide Web
• Information systems
• Ethical decisions
• Data protection
• Professional ethics
• Integrating information
• Communications technologies
• Educational technology
• Information technology education
• Distance learning technology education
• Communications technology education
• Teaching with technology
• Learning with technology
• Information technology certification
• Information Security
• Lecture Using information technology
• Mobile world
• Big data
• Statistical information
• Legal implications
• Information technology for managers
• Information technology results
• Strategic planning
• Business process
• English reading skill
• English for Information Technology
• College of Information and Communication Technology
• Thai Nguyen University
• The selected sophomore students
• IT Strategic Planning
• Enterprise Architecture TOGAF framework
• development of information technology
• use of information technology
• information technology services
• Business owners’ perception of the information technology process adoption
• Medium scale manufacturing companies in Indonesia
• Medium scale manufacturing companies
• Finding information technology workers
• Information technology adoption in Indonesia
• Project management statistics
• Project sponsor
• Project management process
• Planning processes
• Strategic planning process
• Project scope management
• Project time management
• Project cost management
• Project quality management
• Quality management planning
• Project human resource management
• Emotional intelligence
• Project communications management
• Communications management plan
• Project risk management
• Control risks
• Project procurement management