TAILIEUCHUNG - Oracle - Building A Banking Customer Relationship Data Warehouse - A Case Study - White Paper (pdf)
This case study center’s on a large banking organization destined to develop a customer relationship data warehouse in order to meet competitive demands and improve its customer service and profitability. Key business activities, scoping process leading to development of the Data Warehouse will be discussed along with reference to technical architecture, but, not the data base layout and related metrics owing to paper space limitations .Due to competitive nature of financial business, name of the Bank in question will not be disclosed | Data Warehouse and Business Intelligence BUILDING A BANKING CUSTOMER RELATIONSHIP DATA WAREHOUSE: A CASE STUDY Noor Quadri, Oracle Corporation INTRODUCTION This case study center’s on a large banking organization destined to develop a customer relationship data warehouse in order to meet competitive demands and improve its customer service and profitability. Key business activities, scoping process leading to development of the Data Warehouse will be discussed along with reference to technical architecture, but, not the data base layout and related metrics owing to paper space limitations .Due to competitive nature of financial business, name of the Bank in question will not be disclosed. BANKS POSITION Bank’s commercial and investment activities dominate a vigorous and highly competitive marketplace. The asset base currently exceeds US$ billion and its loan portfolio accounts for US$ billion. The bank operates over 80 branches locally and internationally. It provides a comprehensive range of products and services to its private and corporate customers. These include current, savings and fixed deposit accounts, loan and overdraft facilities, foreign exchange currency services and documentary bills and credits. The Bank, through its subsidiary companies, provides financial services in the areas of off-shore banking, life assurance, fund management, house finance services, flexible manufacturing and export loan facilities, as well as long-term finance for industrial projects. THE DATA WAREHOUSE STRATEGY The central strategy driving the Bank has been that of transforming the core banking business into more diversified range of activities. The bank identified its competitive advantages as being its strong distribution network, its acceptance as an established institution, its financial strength and the ability of its personnel to service the local and expanding international market. New channels of distribution complementing the branch network were, therefore,
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