TAILIEUCHUNG - The Non-Designer's Design Book- P5

The Non-Designer's Design Book- P5: So you have a great concept and all the fancy digital tools you could possibly require—what's stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll. | IQ Part 1 Design principles Tips on designing web pages_ Two of the most important factors in good web design are repetition and clarity. A visitor should never have to figure out how to use your navigation system where they are in the site or whether they are still in your web site or have jumped somewhere else. Repetition Repeat certain visual elements on every page in your web site. This not only lets the visitor know they are still at your site but also provides unity and continuity intrinsic features of any good design. Once you get to content pages the visitor should find the navigation in the same place in the same order with the same graphics. Not only does this make it easy for the visitor to find their way through your site but it provides a unifying factor to the collection of pages. Readability One of the most unreadable places to read text is on a monitor whether it s television video or computer. So we need to make a few adjustments to the text on web pages to make sure it s as easy to read as possible. Use shorter line lengths than you might use on paper. The body copy should never run the entire width of the web page which means you must put the text in a table or at least use a block indent which indents the text from both the left and right sides . But don t use such short line lengths that you break up the phrasing of the sentences too much. If you are specifying the text to appear in a certain typeface if you re not ignore this typically Helvetica or Arial and Times or Times Roman please specify Geneva in front of Helvetica and New York in front of Times. This will make the text on Macintoshes appear much so much cleaner and easier to read. If you use a Mac set your default font to New York instead of Times and you will be amazed at how much easier it is to read web pages. Change it back to Times before you print a page. Verdana is found on all operating systems updated within the past few years and it s an

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