TAILIEUCHUNG - The Non-Designer's Design Book- P2

The Non-Designer's Design Book- P2: So you have a great concept and all the fancy digital tools you could possibly require—what's stopping you from creating beautiful pages? Namely the training to pull all of these elements together into a cohesive design that effectively communicates your message. Not to worry: This book is the one place you can turn to find quick, non-intimidating, excellent design help. In The Non-Designer's Design Book, 2nd Edition, best-selling author Robin Williams turns her attention to the basic principles of good design and typography. All you have to do is follow her clearly explained concepts, and you'll. | Part 1 Design Principles Summary of proximity When several items are in close proximity to each other they become one visual unit rather than several separate units. Items relating to each other should be grouped together. Be conscious of where your eye is going where do you start looking what path do you follow where do you end up after you ve read it where does your eye go next You should be able to follow a logical progression through the piece from a definite beginning to a definite end. The basic purpose The basic purpose of proximity is to organize. Other principles come into play as well but simply grouping related elements together into closer proximity automatically creates organization. If the information is organized it is more likely to be read and more likely to be remembered. As a by-product of organizing the communication you also create more appealing more organized white space designers favorite term . How to get it_ Squint your eyes slightly and count the number of visual elements on the page by counting the number of times your eye stops. If there are more than three to five items on the page of course it depends on the piece see which of the separate elements can be grouped together into closer proximity to become one visual unit. What to avoid_ Avoid too many separate elements on a page. Don t stick things in the corners and in the middle. Avoid leaving equal amounts of white space between elements unless each group is part of a subset. Avoid even a split second of confusion over whether a headline subhead caption graphic etc. belongs with its related material. Create a relationship among elements with close proximity. Don t create relationships with elements that don t belong together If they are not related move them apart from each other. Alignment New designers tend to put text and graphics on the page .

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