TAILIEUCHUNG - Graphically Speaking: A Visual Lexicon for Achieving Better Designer-P5

Graphically Speaking: A Visual Lexicon for Achieving Better Designer-P5: It's all too often that designers leave a meeting with clients feeling as if they've been speaking an entirely different language. Graphically Speaking solves such communication problems by breaking down client-designer dialogue into something both parties can understand. | top left NAME OF PIECE Redneck poster STUDIO NAME BAD Studio For inspiration Scott Bonks needed to look no further than hand-lettered rood signs in the South. The hand-illustrated and hand-written poster shows a slightly balding man with a five o clock shadow and yellow teeth. He is yelling out on invitation for people to come to a poster show as flies buzz around him. right and bottom left NAME OF PIECE BAD Studio poster show invite STUDIO NAME BAD Studio ARTDIRECTOR Smtt Banks DESIGNER Kevin Fitzgerald BAD Studio had a certain requirement for this project Every piece for this event had to have a pair of Groucho glasses in it. The challenge for each designer was the decision whether to exploit it os in the Warhol-style poster or push it as something more subliminal. Slav rut iw CnAMt-rao MESSY 117 NAME OF PIKE 520 01 STUDIO NAME Matite Giovanotte ART DIRECTORS Barbara Longiardi Antonella Bandolt. Sabrina Poli DESIGNERS Barbara longiardi. Gianluca Rondoni CLIENT Yien Group CLIENT S PRODUCT Magazine SPECIAL FEATURE Vacuum packaging Art Director Barbara Longiardi worked with the color gray and its various shades and meanings to create this piece. In doing so she highlights two different ways of portraying messy. In the first spread photographs were token with quick movements and an unfocused lens giving the piece a rather chaotic appearance. In the second spread the type treatment displays a distressed quality communicating its raw nature. MESSY 118 Is Lif V NAME OF PIECE The Observer Life magazine. Virtual Reality STUDIO NAME The Observer DESIGNER Wayne Ford CLIENT Self promotion CLIENT S SERVICE Newspaper publishing Wayne Ford explains that this is a feature article on the new wave of fashion photography and its use of computer technology. He used the work of Nick Knight a photographer who is a key proponent of the style. NAMEOFPIECE GW brochure STUDIO NAME Cahan Associates ART DIRECTOR Bill Cahan Of GA Boh Dinetz ILLUSTRATORS Bob Dinetz. Gary Baseman .

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