TAILIEUCHUNG - Graphic Design for the 21st Century- P3

Graphic Design for the 21st Century- P3: Covering a vast range of cutting-edge graphics, with politically charged anti-commercial work placed in the same context as Nike's latest ads, this book presents a sweeping look at today's most progressive graphic currents - from signage at packaging to branding and web design. | 57 Ames Design 58 Arnes Design Rage against the machine. The almighty computer has made every housewife and hobbyist a designer bnngmg mediocrity to the masses. We predict a backlash sparking a throwback era of design in which designers are craftsmen performing a craft. The phrases Make it pop and It s got to be more sexy will be dead to us. Wüten gegen de Maschine. Der allmächtige Computer hat aus jeder Hausfrau und jedem Hobbykunstler einen Designer gemacht und damit massenhaft Mittelmaß verbreitet. Wir prognostizieren dass eine Gegenreaktion einsetzen und eine rück-wärtsgewandte Design-Epoche einleiten wird in der Designer wieder als Kunsthandwerker ihr Handwerk und ihre Kunst ausüben werden. Phrasen wie es muss poppig sein oder es muss sexier sein werden dann nichts mehr Sus à la machine L ordinateur tout-puissant a fait de toutes les ménagères et de tous les amateurs des créateurs apportant la médiocrité aux masses. Nous prédisons un retour de bâton suscitant un renouveau de l époque où le graphiste était un vrai artisan. Les expressions Rends-le popu ou Faut que ça soit plus sexy n auront plus aucun sens pour nous. Ames Des gn 1735 Wes e K 201 Séante WA 98109 USA T 1 206 516 3020 F .1 206 633 2057 E amesâspeaksasy net wwwamesDroscom Design group history 1996 Co founded by Cobv Schuß and Amen r Soarto. Wasrmgtcn Project P Ty pOMcf Title Dr Faustus Ckont Sensurround Stagings Year 2002 Founders biographies Coby Schutz 1971 Bom in Hee-a Mchgan 1993 Graphe Desgn. Montana S ate Unr rsKv 1994-1995 Freetanoe designe Seattle 1996 Co-lo xxjei. Arnes Deswn. Seattle jrry Amen 1972 Bom Mcf gan 992 Graphe Desgn. Morttana State Umerstty Dropcut 1993 1996 Graphe Do gncf. ftsan Jom Ine. Scuttle 1996 Co-iounoer. Arnes DfrSkjn. Seattle Recent exhibitions 2CO2 Riper. Sossorx ROCK 25yearsoi Northwest Pink Desgn . USA exhibit on Recent awards 1999 Grammy Nomination 2001 Bronze. One Sbcss Clients Amvtn com Bates USA i EMP E pc Records Faion .

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