TAILIEUCHUNG - Work Your Image: The Importance of Appearance on the Job
Yankelovich Partners conducted an omnibus study on behalf of the Cosmetic, Toiletry, and Fragrance Association and Women Work!. A regionally representative sample of 1,000 Americans age 18 or older were interviewed by telephone using an unrestricted Random Digit Dialing (RDD) technique that significantly reduces serial bias and ensures that respondents with both listed and unlisted numbers are reached. Only one interview was conducted per household. | Work Your Image: The Importance of Appearance on the Job Prepared For: Work Your Image! A Project of The Cosmetic, Toiletry, and Fragrance Association and Women Work! The National Network for Women's Employment Prepared By: Yankelovich Partners, Inc. April 23, 2001 Copy right ã Yankelovich Partners Inc. 2001 All rights reserved Background and Methodology Yankelovich Partners conducted an omnibus study on behalf of the Cosmetic, Toiletry, and Fragrance Association and Women Work!. A regionally representative sample of 1,000 Americans age 18 or older were interviewed by telephone using an unrestricted Random Digit Dialing (RDD) technique that significantly reduces serial bias and ensures that respondents with both listed and unlisted numbers are reached. Only one interview was conducted per household. Interviews were conducted between April 19 and April 22, 2001. To ensure a reliable and accurate representation of the total national adult population, completed interviews were weighted to known proportions for age, gender, geographic region, and race. The margin of error for the total sample is ± . Key Findings • Most Americans believe clothing, hair, and makeup are important for a woman to make a good appearance on the job. Nearly seven in ten (69%) Americans believe clothing, hair and makeup are very or extremely important for a woman to make a good appearance on the job. One in five (21%) believes it is somewhat important, and seven percent believe it is not very or not at all important. • Americans believe a woman’s appearance at work affects certain aspects of her future performance on the job. Eighty-four percent of Americans believe a woman’s appearance affects whether she is asked to represent her company at outside meetings, and three in four believe it affects whether she is taken seriously (76%), asked to participate in meetings with upper management (74%), or is well regarded by colleagues and supervisors (74%). Two thirds believe a woman will be given
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