TAILIEUCHUNG - The Fundamentals of Graphic Design- P7

The Fundamentals of Graphic Design- P7: This book is about graphic design rather than being a book of graphic design. The distinction may seem slight, but it is fundamental to this volume as it covers the graphic design industry and its processes rather than simply functioning as a coffee-table book. | Erich Salomon Peter Hunter above These spreads are from a book designed by Faydherbe De Vringer about German press photographer Dr Erich Salomon. His son Otto emigrated to London in 1935 where he too became a press photographer under the assumed name of Peter book features images from the two different experiences of exile seen on the end pages here which are printed silver on black to create a delicate duotone effect. Notice the presence of the photographer in both images. Counter The empty space inside the body of a stroke that is surrounded by the counter is also called an eye for e and a loop for the bowl created in the descender of a lower case g . A counter can also describe the shape of the negative space within an open character for example an upper-case C . Creep When the folded inner pages of a publication or printed section extend farther than the outer folded pages. This is usually caused by the bulk of the paper or the extent of the publication. Creep may not be a problem in saddle-stitched publications that are untrimmed but information near the trim edge in perfect-bound publications may be lost if creep occurs. Design elements need to be positioned away from the fore edge to ensure they are retained. Die cut A print-finishing process that cuts away a part of the substrate using a steel die. Mainly used for decorative purposes a die cut can enhance the visual impact of a design through the creation of interesting shapes apertures or edges. Duotone shown above A tonal image produced using black and one of the other subtractive primaries. In essence a duotone is akin to a black-and-white photograph in which the white tones have been replaced by another process colour. Reducing colour detail to two tones allows images with different colour information to be presented in a consistent manner. As the colours can be altered independently results can vary from the subtle to the very graphic. Duplexing A process whereby two different .

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