TAILIEUCHUNG - Design Creativity 2010 part 29

Design Creativity 2010 part 29. What is ‘design creativity’? It is impossible to answer this question without considering why human beings can – and do – ‘design’. Design creativity is instrumental in not only addressing social problems faced across the world, but also evoking an innate appreciation for beauty and a sense of personal contentment. | The Complementary Role of Representations in Design Creativity Sketches and Models 269 In contrast our results show that the higher the time investment in model-making the final ideas tend to be of higher quality . a correlation is observed between models and functional requirement satisfaction. These two outcomes could suggest an apparent trade-off in the design process where these two early activities must be carefully balanced depending on the goals of the project. Future studies could explore the causal interactions between physical modeling and functionality measures of early idea generation. Figure 7 illustrates the main insight found in this study namely that sketching is as a suitable representation aid for the originality component of creativity whilst realistic models and prototypes are media more suitable for the functionality component of creativity. Two implications are worth studying in future efforts would more concrete drawings such as blueprints be more suitable for functionality and would low-fidelity dirty models be more appropriate for originality This preliminary study targeted design student activity judged by a small panel of design teachers. Future work will extend these limits to distinguish between novice and expert design practitioners while the assessments could integrate industry evaluation practices to achieve higher validity. Future studies will target the following hypothesis sketching supports originality and physical modelling supports functionality in the creative design process . The results of this study further suggest that the design curriculum should incorporate the key competency of choosing between abstract representations such as sketching and material representations such as model-making for ideation Brereton 2004 . The implications for design practice include the insight that creativity seems to be more independent from any single representation mode than previously imagined. Role-assignment in design teams determined

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